I was at first reluctant to try this methodology, but I was then amazed by the collect of date-stamped and geolocalised information with photos. We received in record time the locations using "contactless" payment in France (a particularly fragmented target). Before we met Clic and Walk, we tried in vain various traditional methods. As Clic and Walk has developed a new functionality for its app, the "Data Collect", the community of consumers can now collect geolocalised information in real time. It's thank to that functionality that we know where the information is! An other advantage is the positive impact of missions completed by the "average man or woman in the street", creating a dynamic of cooperation. As they are neither experts nor professionals, they give their vision - with no filters - of the reality they see. That is what brands are after today, in an environment where the consumers have more and more power and a stronger desire to take part in the enhancement of their everyday life.

We have tested and approved the Real Life in Real Time with immediate feedback about the customer perception as far as points of sale and products are concerned. Then, the most important step for the success of the project was the natural appropriation of the results by the teams on the field. Thus, they have been able to question themselves in a constructive manner and decide quickly about the next actions to set up. Why? Thanks to the strength of photos and factual answers given by consumers - and not experts - who observe and give their opinion without judging. The last asset is the constant collaborative spirit that led and facilitated the project. Clic and Walk is the expert of seamless crowdmarketing.